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Question 19M.3.HL.TZ0.1k.ii

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Date May 2019 Marks available [Maximum mark: 3] Reference code 19M.3.HL.TZ0.1k.ii
Level HL Paper 3 Time zone TZ0
Command term Calculate Question number k.ii Adapted from N/A
k.ii.
[Maximum mark: 3]
19M.3.HL.TZ0.1k.ii

A music concert is to take place in Country Z. 40 000 tickets are available for the concert. Figure 3 shows the demand (D) for tickets at this concert.

Figure 3

 

The fixed costs for the concert have been calculated as $3 million, while it is expected that there will be no variable costs.

(k.ii)

Assuming the event organizers aim to maximize profit, calculate the profit that will be made from the concert.

[3]

Markscheme

Award [1] if the candidate identifies that profit will be maximized where:

MC = MR

OR

MC = 0

OR

TR − TC is maximized

ie at 30 000 tickets and a price of $150.

TR = 30 000 × $150 = $4.5 million
TC = $3 million

Profit = 4.5 million − 3 million

Any valid working is sufficient for [1].

= $1.5 million

An answer of $1.5 million or 1.5 million or 1 500 000 without any working is sufficient for [1].

OFR applies, provided either TR or TC is calculated correctly.

Examiners report

Higher achieving responses recognised that MC = 0, and so to meet the profit-maximizing condition MR must also be zero (i.e. at the revenue-maximizing level of output). Lower achieving responses appeared to assume that revenue maximization is equivalent to profit maximization and calculated accordingly.