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Question 18N.1.SL.TZ0.b

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Date November 2018 Marks available [Maximum mark: 15] Reference code 18N.1.SL.TZ0.b
Level SL Paper 1 Time zone TZ0
Command term To what extent Question number b Adapted from N/A
b.
[Maximum mark: 15]
18N.1.SL.TZ0.b

To what extent is advertising the most effective way of increasing the consumption of merit goods?

[15]

Markscheme

Answers may include:

  • definition of merit good
  • diagram showing positive externalities to illustrate how advertising can be used to deal with the market failure associated with merit goods
  • explanation of the positive externalities associated with merit goods and how advertising can increase the demand and consumption of merit goods
  • examples of the advertising of merit goods to increase consumption
  • synthesis or evaluation (to what extent).

Evaluation may include: the cost of advertising, the effectiveness of advertising and reference to alternative ways to increase the consumption of merit goods.

Examiners should be aware that candidates may take a different approach which, if appropriate, should be rewarded.

Marks should be allocated according to the paper 1 markbands for May 2013 forward, part B.

Syllabus sections